Foodstirs Ring Nasdaq Closing Bell
It’s no secret that more celebrities are flocking to tech and venture capital these days. The latest to make the leap into entrepreneurship is Sarah Michelle Gellar, best known for her TV role as Buffy the Vampire Slayer, and most recently as the voice of The Seventh Sister inquisitor in the animated series Star Wars Rebels.
The company she founded with CEO Galit Laibow and COO Greg Fleishman, Foodstirs, is the next generation’s answer to Pillsbury, Betty Crocker or Duncan Hines. It mashes up subscription commerce, new media and natural foods to deliver baking kits and mixes in stores and online.
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Sarah Michelle Gellar on jumping from screen to startup with Foodstirs