Suja Juice Acquires Wellness Shots Company Vive Organic
Immunity-boosting shots company, Vive Organic, has been acquired by Paine Schwartz Partners’ portfolio company Suja Life for an undisclosed sum, amping up their competition with fellow players in the space, including So Good So You.
Evercore served as financial advisor to Paine Schwartz Partners, and Kirkland & Ellis served as its legal advisor. Houlihan Lokey served as financial advisor to Vive Organic.
The cold-pressed juice maker was founded in 2015 by a team of holistic medical professionals using organic and non-GMO superfoods. Vive Organic has previously raised $15.99 million through a combination of series B and series B-1 venture funding in a deal led by Monogram Capital in 2020, PitchBook showed. Other backers included Cambridge Companies SPG and PowerPlant Partners.
Filipp Chebotarev, Partner and COO at Cambridge Companies SPG, and Polina Chebotareva Mudrick, Partner of the firm, note how they invested in Vive Organic when it was just entering the market, and have seen overwhelming demand for the product.
“Today, our view is that consumer demand for fresh will continue to grow at a category leading pace,” the sibling duo told me. “We are proud to be part of Vive Organic. We are grateful to the entire Vive Organic’s team for their flawless execution and exceeding the projections initially set forth.”