Owl’s Brew Rebrands, Hires Ex-New Belgium CEO

November 29, 2018 Uncategorized

Owl’s Brew Rebrands, Hires Ex-New Belgium CEO

The founders of Owl’s Brew are gearing up for 2019 as they plan to relaunch the brand with a new identity, and raise as much as $10 million as part of a Series B round of funding. The company also recently hired former New Belgium CEO Christine Perich.

Jennie Ripps, the co-founder of Owl’s Brew, which received an investment from Anheuser-Busch InBev’s ZX Ventures unit in May 2017, told Brewbound that the 5-year-old company is dropping the term “radler” from its ready-to-drink line beginning in January 2019 and becoming “Owl’s Brew Boozy Tea & Botanicals.”

According to Ripps, consumer confusion led to the change, and the new name better reflects “what we do best, which is tea and botanicals.” READ MORE ->